First the dotcom bubble burst in 2000; now you alert us to this problem. Will we need a new system every decade? Is the Internet so anarchic by nature that nothing will do?

I'd say ads are unpopular because (1) they interrupt or delay our entertainment, (2) they rarely equal said entertainment, (3) we see the same ones a lot, and (4) they stretch the truth and try to manipulate us.

I've seen the Kliban drawing before. I wonder if it inspired a cover image of It's Always Sunny in Philadelphia.