theoldwolf (![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
theoldwolf) wrote2009-11-04 11:12 am
theoldwolf) wrote2009-11-04 11:12 am
Entry tags:
Internet Marketing: Implosion imminent
Imagine walking into Lord & Taylor's in New York, and before you even get to the cosmetics counter, you're met by 50 different placards advertising better deals at Macy's, E. J. Korvette's Wal-Mart and even Ikea. So you hurry to Wal-Mart to take advantage of the great offers, and as you enter the door, the 70-something greeter hands you a pack of coupons from 50 different retailers in the next county.
If this doesn't seem to make much sense, consider the current strategy for monetizing website pages:
10 ENTER WEBSITE
20 SEE AD FOR ANOTHER WEBSITE
30 CLICK AD
40 GOTO 10
The internet marketing/SEO bubble can't continue much longer. The structure is about to collapse under its own weight. With AdSense, AdWords, targeted marketing, deep linking, and every other click-generating tactic people are using to monetize the internet, one thing has become clear: more people are trying to make money not by selling anything tangible, but by advertising other people's efforts to monetize the internet by advertising other people's...
Yikes.
The original concept, of course, has been the foundation of business from day 1: Advertising generates revenue, and drives traffic to your store. But something has gone wrong. Internet marketing has become a pyramid scheme, with nothing at the bottom to support it - no goods or services, no valuable content, just this inchoate web of people hawking other people hawking other people's reasonably-priced opportunities to find out how to make money on the internet.
It's got to crash, and soon.
Advertising has now become frightfully expensive, and for the most part has become damned ineffective. It's a paradox, too, because the world effectively thrives on sales of some sort or other, be it products or services - and sales can't happen if your prospective market doesn't know you exist. And the other side of the coin is that almost everyone hates advertising, and has since the first caveman chipped "Og's Fresh Meats" in the rock outside his dwelling.
The current situation on the internet is obviously a large-scale attempt to change the landscape, but to my way of thinking, it's not working very well. Money is being made somewhere, but it's being made on a rickety framework of bamboo toothpicks, and not on the foundation of legitmate products that people actually could use in their lives.
People hate advertising for several reasons:
1) There's way too much of it to handle, and it is always finding new ways to intrude into our lives.
2) Advertising is essentially... well, the late B. Kliban said it far better than I ever could.
Someone ought to do something about that. Hey wait, I'm somebody, ain't I?
Want to make the most money? Solve the biggest problem. Believe me, I'm thinking about it.
In the meantime, here's a link to... oh, never mind.
If this doesn't seem to make much sense, consider the current strategy for monetizing website pages:
10 ENTER WEBSITE
20 SEE AD FOR ANOTHER WEBSITE
30 CLICK AD
40 GOTO 10
The internet marketing/SEO bubble can't continue much longer. The structure is about to collapse under its own weight. With AdSense, AdWords, targeted marketing, deep linking, and every other click-generating tactic people are using to monetize the internet, one thing has become clear: more people are trying to make money not by selling anything tangible, but by advertising other people's efforts to monetize the internet by advertising other people's...
Yikes.
The original concept, of course, has been the foundation of business from day 1: Advertising generates revenue, and drives traffic to your store. But something has gone wrong. Internet marketing has become a pyramid scheme, with nothing at the bottom to support it - no goods or services, no valuable content, just this inchoate web of people hawking other people hawking other people's reasonably-priced opportunities to find out how to make money on the internet.
It's got to crash, and soon.
Advertising has now become frightfully expensive, and for the most part has become damned ineffective. It's a paradox, too, because the world effectively thrives on sales of some sort or other, be it products or services - and sales can't happen if your prospective market doesn't know you exist. And the other side of the coin is that almost everyone hates advertising, and has since the first caveman chipped "Og's Fresh Meats" in the rock outside his dwelling.
The current situation on the internet is obviously a large-scale attempt to change the landscape, but to my way of thinking, it's not working very well. Money is being made somewhere, but it's being made on a rickety framework of bamboo toothpicks, and not on the foundation of legitmate products that people actually could use in their lives.
People hate advertising for several reasons:
1) There's way too much of it to handle, and it is always finding new ways to intrude into our lives.
2) Advertising is essentially... well, the late B. Kliban said it far better than I ever could.
Someone ought to do something about that. Hey wait, I'm somebody, ain't I?
Want to make the most money? Solve the biggest problem. Believe me, I'm thinking about it.
In the meantime, here's a link to... oh, never mind.
no subject
I'd say ads are unpopular because (1) they interrupt or delay our entertainment, (2) they rarely equal said entertainment, (3) we see the same ones a lot, and (4) they stretch the truth and try to manipulate us.
I've seen the Kliban drawing before. I wonder if it inspired a cover image of It's Always Sunny in Philadelphia.
no subject
Make a product, tell people about the product, sell the product.
Do not allow other people to sell your product and make money from you.
The fractionalization is easier to do because you're making money off of commission fees instead of making money off of a direct sale. This waters the market down, forces your distributers to lie, cheat and lie and makes you less money in the long run.
Example. Amazon sells our book. Gives a nice hefty discount for it too. We make _6 times_ the amount when people buy the book directly from us instead of from Amazon. We're only using Amazon to reach a wider market. But damn, we wish we didn't have to.
no subject
-=TK
no subject
I have a big problem with internet advertising that automatically plays music or video (bandwidth is freaken expensive here), opens 11tybillion browser windows or suddenly fills my whole screen with an un-asked for ad or automatic redirect.
I don't care if it's Mother Theresa, Fred Hollows Foundation or free iPods. Advertisers that do that will never get anything from me.
no subject