You have no idea what they know
Aug. 6th, 2010 05:57 amMuch has been said in various media about the growing lack of privacy in our society, particularly in that nebulous otherworld called the Internet. Some of it's sensationalist hype, and some of it's true. The more I see, the more I worry that this time, the yellow journalists may have it right.
This article by the Wall Street Journal, On the Web's Cutting Edge, Anonymity in Name Only , gives an unsettling peek backstage, describing how one company, [x+1] Inc., can determine a whole lot more about you in just one visit to a website than you might feel comfortable with. Within the article there is a link to another WSJ website, What they know, which correlates content websites with tracking websites.
The article makes me think of this clever and unsettling flash animation done by one of our neighbors up in Canada. Dang if this is less far-fetched than I'd like to think...
Fighting back.
The WSJ links to an that provides some strategies for fighting back - most of the recommendations have to do with tweaking settings in your browser to clear all your cookies and block the installation of new ones. Browser defaults, however, are neither intuitive nor very efficient. Firefox has a host of add-ins which can be custom-tailored to keep your browsing experience more to your liking - I personally use Adblocker Plus, Ghostery, and NoScript. The latter two require constant tweaking, but once the initial customization process is complete, it's fairly low-maintenance.
Sadly, safe computing techniques require a certain amount of savoir-faire to implement properly. If you're not a power-user or don't have a good consultant, some day you may just find your auto mechanic recommending a good psychiatrist.
This article by the Wall Street Journal, On the Web's Cutting Edge, Anonymity in Name Only , gives an unsettling peek backstage, describing how one company, [x+1] Inc., can determine a whole lot more about you in just one visit to a website than you might feel comfortable with. Within the article there is a link to another WSJ website, What they know, which correlates content websites with tracking websites.
The article makes me think of this clever and unsettling flash animation done by one of our neighbors up in Canada. Dang if this is less far-fetched than I'd like to think...
Fighting back.
The WSJ links to an that provides some strategies for fighting back - most of the recommendations have to do with tweaking settings in your browser to clear all your cookies and block the installation of new ones. Browser defaults, however, are neither intuitive nor very efficient. Firefox has a host of add-ins which can be custom-tailored to keep your browsing experience more to your liking - I personally use Adblocker Plus, Ghostery, and NoScript. The latter two require constant tweaking, but once the initial customization process is complete, it's fairly low-maintenance.
Sadly, safe computing techniques require a certain amount of savoir-faire to implement properly. If you're not a power-user or don't have a good consultant, some day you may just find your auto mechanic recommending a good psychiatrist.