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Former Food and Drug Administration chief David Kessler thinks Americans are victims of “conditioned hyper-eating,” and he’s written a book about it: The End of Overeating: Taking Control of the Insatiable American Appetite. The Wall Street Journal poked him for some answers about how food can “hijack” our brains, and how cuisine—from snack food to restaurant fare—is designed to entice.

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Quote: "What we eat in restaurants is fat on fat on sugar on fat with salt. Pick any dish in any mid-American restaurant. What is spinach dip? Fat on salt with green stuff."

It took a PhD to figure that out? Fat on fat on sugar on fat with salt: You couldn't get a better description of a Big Mac.


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